Jean-Marc Bellaiche is a French business leader with a distinguished career spanning luxury, retail, and digital innovation. Trained as an engineer at École Centrale de Paris and holding an MBA from INSEAD, he has built a reputation for combining strategic insight with a deep understanding of brand development and customer experience.
Bellaiche spent more than twenty years at Boston Consulting Group, where he rose to Senior Partner and Managing Director. During this period, he co-led the firm’s practices in digital, fashion, and retail, advising some of the world’s most prestigious luxury and department store brands on growth, transformation, and global strategy.
In 2014, he joined Tiffany & Co. as Senior Vice President of Strategy and Business Development, becoming a member of its executive committee. At Tiffany, Bellaiche spearheaded efforts to broaden the company’s product offering beyond jewelry, accelerate digital transformation, and modernize its global business model. His work contributed to positioning the storied American jeweler for a new era of international expansion and consumer engagement.
After his tenure at Tiffany, he moved into the technology sector as Chief Partnership and Strategy Officer at Contentsquare, a high-growth analytics company. This role further strengthened his expertise in digital ecosystems, partnerships, and customer-centric innovation.
In 2020, Bellaiche was appointed President and CEO of Printemps, the historic French department store group. His leadership marked a transformative phase: he streamlined operations, repositioned the brand around curated luxury, closed underperforming locations, and launched ambitious international ventures, including the flagship store in New York’s One Wall Street. He also placed sustainability and corporate responsibility at the core of the group’s identity.
After five years at the helm, Bellaiche stepped down in 2025 to pursue new challenges. He is widely regarded as a visionary executive, blending strategic rigor with creativity, and leaving a lasting mark on the global luxury and retail landscape.
Anecdotes
When opening Printemps’ New York flagship, Jean-Marc Bellaiche told his team not to “copy Paris” but to rethink the store for Wall Street’s mix of tourists and office workers. This led to unique features like a full wellness floor and curated designer spaces — a sign of his customer-focused, innovative leadership.
